Digital marketing is the process of promoting our business , services , goods and product through the use of different technologies and online platform like facebook, google, insta ,etc.
In this today’s world where tech is growing radiply, there are a lots of business that are growing and want promote theirs business and services all over the world . Without the tradition approach of marketing in today world’s it not possible to promote business as it limited to some areas only . That’s why it is prefered nowadays.
Traditional Marketing vs Digital Marketing
Comparison between this two types of marketing are given below:
| Traditional Marketing | Digital Marketing |
| Marketing done by visiting the field is known as traditional marketing. | Marketing done with the help of social media like fb, tiktok , websites ,etc is known as digital marketing. |
| It is difficult and time consuming as we have to present physically. | It is easier and time saving process as we can do it from anywhere. |
| Limited areas and clients. | Can reach upto large areas and clients |
| Uses offline channels like radio,newspaper,tv | Uses online channels like social medias and websites. |
Benefits of Digital marketing over traditional marketing:
- Wider reach to the peoples.
- comprehensive measurability through real-time analytics
- Lower cost than traditional marketing approach
- Time saving ,etc
Main components of Digital Marketing
A component of digital marketing is a specific strategy or tactic used to promote products or services online, utilizing digital channels and technologies like websites, social media, search engines, and email.
Here are the Key components :
1.SEO
Seo known as search engine optimization is the process of ranking the website on the top of the search engine like google, bing,yahoo ,etc using different kind of approaches.
As we don’t have exact types of seo but on the basis of technicality there are two types of seo :
a) On-page Seo
This involves optimizing elements directly on your website which will helps to improve its search engine performance.
b)Off-page Seo
This focuses on actions taken outside your website to improve its authority, reputation and visibility.
2.Content Marketing
Content marketing is a approach in which is done by using digital assets like images, videos and text. Its is consider as a good way of marketing as it creates interest in people on the services and products.
3.Social Media Marketing
Its a kind of marketing done to promote business , connect with audience , increase sales by the use of social media likes facebook ,insta ,tiktok,etc.
4.Email Marketing
Email marketing is a marketing that involves sending commercial message to a group of people by the use of email . It helps to build a stong relations between the existing clients as well as potiential clients .
Why digital marketing matters for small business?
Everybody wants their business to grow and reach to the broader audience so that their business can earn and grow . This is very important for the small business to make their business reachable to people as possible so that they can also earn good from their business.
To grow a business, reaching not only a larger audience but also the right audience plays a key role, which becomes possible when businesses implement the right digital marketing approaches. These approaches also help smaller businesses in their growth phases because they are cost-effectiveTo grow a business, reaching not only a larger audience but also the right audience plays a key role, which becomes possible when businesses implement the right digital marketing approaches. These approaches also help smaller businesses in their growth phases because they are cost-effective
So due to this reason this kind of marketing is a good approach for them to meet their dreams and grow their business which will help them to achieve their dream.
Future of Digital Marketing
The future of digital marketing is changing fast, driven by innovation and new technology. For businesses, it’s not just about keeping up with the latest tools. It’s about using them to connect with people in real, meaningful ways. Customers today want more than just ads.
For more Read this : “Digital Marketing Trends for 2025”
Conclusion
In conclusion digital marketing has a huge scope in the upcoming days .Therefore, all the business want to grow digitally and expand their business online . So if you start from today make sure you will work hard and make a good business.(my sentence)
Point to : ‘”On-page seo : Best practices“