Email Marketing helps in building the direct connection with customers and hence it is the must reliable method of getting the real and genuine client for our business and services. It is one of the highest ROI tool in digital marketing. For every $1 dollar of spend you can earn upto $40. The services or products that are offered through the email is more likely to be purchased by the client as we send email to our subscriber who is interested on our product or services.
What is email marketing?
Email marketing refers to the type of marketing that involves the use of email to send targeted message directly to the peoples inboxes about your business and services to build relationship , inform about the new services and nurture leads and loyalty. It is the most powerful tools with the highest ROI as we target the most genuine and possible client to use our service.
Benefits of email marketing
- Highly personalized
- Build customer loyalty
- Drives traffic and conversion
- Affordable and measurable
- Provides highest return on investment
Types of Email
Promotional Email
Promotional Email is used to promote the new launch of services ,products or any special offers . The services or products that are offered through the email is more likely to be purchased by the client as we send email to our subscriber who is already interested on our product or services. They focuses on discounts, deals ,new launches and seasonal sales that encourage quick action from the users.
Transactional Email
Transactional Email are automated , one-one messages triggered after the user’s completes a action. It usually related to account notification or commercial transaction. Examples includes account creation alerts, subscription ending, order confirmation, password resets ,subscription welcome email. They build trust by providing timely and accurate information and have high open rates.
Newsletter Email
Newsletter are sent regularly to keep the subscriber engaged or inform about your next moves. It is the email that informs your subscribers/customer of the latest news, tips, updates, industry insights, etc. Due to this we can maintain healthy relationship with our customer and also make our brand top.
Re-engagement Email
Re-engagement email is targeted email for the inactive users to re-engage them again in our bran. The main goal of it is it win back the lossed customer through different offers, remainders or even personalized message. It is a good way to regain the lost customers and revive their interest in brand.
Tools To Use
For the email marketing we can use different tools to automate messages, manage contact and send campaign offering features from basic newsletter to advance. Some of the tools that are mostly used are :
- Mailchimp : Great for the beginners to use with many user friendly tools and landing page. Its free plan is limited.
- Brevo : It is a all in one paltform with CRM , SMS and Automation. It has strong free plans with high contact limits
- MailerLite
- ConvertKit ,etc
Mistakes To Avoid
Spamming Users
Sending a lot of email or sending emails without permission annoys the users. This kind of activities can people unsubscribe or even make your email as spam. So always make sure whom you are sending the email. Always send email to the people who signed up or subscribed and keep a proper time to send emails.
No Personalization
Emails that are most basic have a high chance to be ignored. To make people more connected we can use user name and send content email based on their interest. This kind of habit make customer feel more personal and build trust.
Poor Subject Lines
Poor subject lines are the main reason people avoid your email. Poor subjects lines are vague(Hello , update), clickbaity( you won’t believe , This will change your life), overtyped phrases (Urgent action required, Free money now ), or too long or short . This kind of activity fail to state your emails value. This leads to low open, spam reports and dis-engagement.
Ignoring Analytics
Analytics are great for keeping the records of the traffics that visit to your sites. Its shows the open rates, click rates and user behaviours. Not paying attention to the performance of your posts or neglecting audience feedback is a missed opportunity for growth. So tracking data helps to improve future emails and get better results.
Conclusion
Email marketing is most powerful tools in digital marketing . It is most trusted and genuine way of finding the real customer. It helps turn followers and subscriber into real customers. Using different tools for the email marketing also boosts the process of marketing. When done correctly email builds trust, convert the subscriber to real customer ,increase sales and creates long term relationship with the audience.