Pay per click advertising is a paid way of advertising the brands and business . It gives the instant result and gets more traffic in short period of time. Rather than SEO where it takes time PPC helps us to get more traffic in a short time unless we stop paying to the search engines. When someone click the ads, the business have to pay a fee which helps in driving traffic to the targeted websites. It is very crucial for quick visibility on search engines.
How PPC Works?
Create ads : You firstly create the ad that fit your business or according to your needs.
Bids for placement : Advertiser bids for the keywords they choose or on audience demographics.
Ad Auction : After the bids completes, when the user search for the specific keywords or content, an auction determine which relevant ads appeared on the top or bottom of the search results.
Payment : Now for the every click on your ad, you have to pay a small fee to the platform where your ads appear.
Difference between SEO and PPC ?
Difference between SEO and PPC are given below :
| SEO | PPC |
| SEO is the process of optimizing the website to appear at the top of search engine in organic search results. | PPC is the paid way of placing ads on search engine to appears among many audience and paying for each clicks. |
| It is the free way of bringing the traffic to your website. | It is the paid way of bringing traffic to your ads or website . |
| It usually takes a lot of time. | We can get result in a short period of time. |
| Organics results appear below the paid ads on search engines. | Paid ads appears at the tops or bottom of the search engines results. |
| It’s effects are long lasting but need the ongoing adjustment. | As long as you pay or have budget the ads runs if not then traffic stops. |
| Its ranking is influenced by various factors like meta description, title , links ,etc. | Its ranking is influenced by bidding and the ad quality. |
Its Benefits:
Instant Traffics
Unlike like SEO, your sites get instant visibility and traffics as soon as your ads campaign goes live. It takes less time but can get you a higher traffics but make sure your budget is sufficient. Not only that your campaign just takes minutes for setup . The process is also smooth from the initial setup to launch and advertisers can access the insights of the performance.
Precise Targeting
You have a options to make your ads visible to the targeted area and targeted people. This helps you to precisely target the potential customer by demographics, age , gender, location, etc. With such targeted ads, you can develop copy that speaks directly to the interests of your selected audience–that means your ads are more likely to have a high click-through rate (CTR).
Full Budget Control
We can control our budget as we have option to set the amount of our choice to spend on the particular ad. We can also control the bids and only pay when someone actually click your ads.
Easy to Measure and Track
Most of the platforms like google ads, bings,etc gives you the different reporting tools that allows the business to track and analyze the campaign performance. This helps business to track the number of clicks, impression, CTR and many more which helps to improve and be better.
More brand recognition
As PPC ads show up more frequently more people will see your brand and more will interacts. This helps in building your business reputation. It made a impact of people about your brands and create awareness. People will able to notice your business frequently due to which many people will engage in your businesses which will ultimately helps in growth.
Conclusion
PPC and SEO create a perfect balance for attracting the traffics. They are the same terms but have different purpose.
If you want instant traffics and quick results for promotion, new products or some urgent campaigns then PPC helps you. In contradictory , if you want to build trust and authority and focuses on bringing traffic over long time then SEO is best.
So when combined, PPC gives immediate visibility helps to test keywords and ads quickly and those insight can improve SEO strategy.