Analytics in a digital marketing plays a very crucial role. No matter how much you give your time to create good content, no matter how good is your website design, SEO or ads, etc unless you know what is working or not. So all the thing that needed is data. Without the proper data, your success doesnot work on guesses or assumption.
Analytics in digital marketing helps to understand the user , trends , track performance which ultimately helps to make better decision. We can also know how people find our sites, what they do on our sites and make sure whether your efforts are capable of achieving real results or not.
In this article, we will explore what analytics means, why it is important, key metrics, tools, and how analytics helps improve SEO, content marketing, social media, and paid advertising.
What is Analytics in Digital Marketing ?
Analytics in digital marketing is the process of collecting, measuring, analyzing and interpreting data obtained from the platform like search engines, websites, social media, etc. These data are very crucial in optimizing your sites higher on search engines. We can know different things about the sites and as well as traffic of your site.
It answer the important questions like:
- How many people visited your websites?
- How long they stay?
- Where did they come from?
- Which pages they visit?
- Do they take any action?
Why Analytics is Important in DIgital Marketing ?
Analytics turn raw data into meaningful insights that provides aids to the marketer to improve their strategies and helps business to achieve the goal. Some of the key reasons are :
- It shows whether your campaigns are working or not and refine your marketing strategy.
- It helps us to find out the high and low performing content.
- It helps to understand the user behaviour and what they need.
- It helps to improves the ROI.
- It helps to analyze past performance to anticipate future custom needs.